Understand how good customer relationship management is achieved

Necessary process for achieving effective CRM

Achievement of effective CRM in an organization is very critical for the success of the organization; this process is further divided into two parts-

Phase-1

·         Devise a business strategy

The first step involves devising a business strategy which would be focused towards achievement of business in terms of profitability. This strategy defines what the organization wants and how they are going to achieve it. This business strategy defines the mode of operation using which the organization is going to move forward.

·         Perform an evaluation

This evaluation is meant to know the present performance of the company, what the company is performing as per the objectives defined in the business strategy of the organization. This evaluation will help the organization to understand its present stand against the desired objectives.

·         Determine the changes required

After analyzing the present scenario of the company, the next crucial step is to look in for the changes which are needed in order to achieve the organization goals with the time limit framed as in the organizational objectives.

·         Review and Analyze

This is the final step of phase 1 and involves the revision of what all had been done in the previous steps of execution of the business strategy, This analysis will help the organization to understand its needs regarding the shortcomings of the business model which need some reconstruction to be done in order to get into a more profitable position.

Phase-2

·         Analysis of required infrastructure

After the implementation of the first phase an organization will have to look towards the deployment of the CRM system for a systematic execution of the processes. In this phase the organization will have to look in for the necessary infrastructural requirements regarding the deployment of the CRM. It involves all the physical aspects required for the deployment of the CRM.

·         Implementation of CRM

This is the step which involves the actual implementation of the CRM. CRM as an IT and information tool is established across all the departments of the organization to make the flow of information more systematic and procedural.

·         Training Schedules for employees

Since effective implementation of CRM requires proper understanding of the concepts and the technology associated with it, so all the employees associated to deal with the CRM and its practices needs to be trained accordingly so that they can execute the CRM practices effectively and efficiently so that the purpose of using CRM could be achieved.

Mc Donalds have very strong organizational processes to maintain effective Customer relationship management. Mc Donalds aims to provide the best experience to the customers in terms of service and the product they offer. The company is one of the pioneers in the sector of providing best customer relationship management. The company provides a number of facilities along with their service which includes free Wi-Fi, gift cards and even a strong customer support to fulfill the wishes of the customers